There's a growing conversation on the left about how successful the right has been in "framing" the debate. Bush's debate lines about Kerry being "on the far left bank" and "out of the mainstream" is just one instance of that.
Leading this conversation is Berkeley linguistics prof George Lakoff. His book is getting referenced a lot:
Don't Think of an Elephant!See also this UCBerkeleyNews article:
Know Your Values and Frame the Debate
George Lakoff
Framing the issuesIt's an encouraging thing that Lakoff is taking his expertise in linguistics outside the ivory tower, and seeking to inform and shape the public discourse. As the article above notes, he and 7 other UC faculty members founded a think tank called the Rockridge Institute--back in 2000. And just today I found my way to this in The Hill (via DailyKos).
UC Berkeley professor George Lakoff tells how conservatives use language to dominate politics
27 October 2003
Actually this isn't the first context within which I've heard about Lakoff. I read bits of this as part of a math education seminar at Cornell a while back. Though I recall that the prof leading the seminar wasn't impressed with Lakoff and Nunez's work.
1 comment:
I'd assumed it was named for the Rockridge area of Oaktown. But who knows, maybe you're right JC. Maybe Lakoff is a Mel Brooks fan.
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